Strategi Marketing Mix pada Pengelolaan Usaha CV Rabbani Asysa dalam Tinjauan Etika Bisnis Islam

نویسندگان

چکیده

This research was conducted with the aim of knowing marketing mix strategy in business management at CV Rabbani Asysa Makassar Branc a review Islamic ethics. is field (field research) using qualitative methods, and approaches used are economics sociology.The results this study indicate that Branch product, cost-price, promotion, communication if viewed ethics it accordance indicators unity, balance, free will, responsibility, truth, honesty virtue. Keywords: Marketing strategy,

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ژورنال

عنوان ژورنال: Al-Azhar Journal of Islamic Economics

سال: 2022

ISSN: ['2654-5543', '2685-6522']

DOI: https://doi.org/10.37146/ajie.v4i1.137